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attraction marketing

What is attraction marketing, and what does it offer?

attraction marketing
attraction marketing

What is attraction marketing?

Attraction marketing might be the common buzzword most internet marketers hear. However, what does this mean? As an internet marketer, you need to know what this marketing type is because it is potentially one of your most profitable tools in low-cost and very effective internet marketing.

First, understand what it is and then learn how to implement it in your own business. Most business owners can achieve success by using this method to help them develop their business online. They operate in any sector, industry, or niche. When applied effectively, it is a low-cost, long-term success tool that no marketer should do without

What is that?

The brief definition of what is attraction marketing might seem very simple. It simply means that an internet marketer uses the internet to help attract people to their business.

To take this to another level, attraction marketing can be defined as getting people to come to you instead of stalking them. The best way to find out is to look at the reverse method, which is the way most print or “non-electronic” ads are done.

In traditional advertising, countless dollars are spent finding the consumer who is most likely to invest in the product or service. Billboards are placed along the highways of radio stations, for example, since people often listen to the radio in the car. The ads go to the potential consumer rather than the consumer who comes directly to the producer for his need.

In attractive marketing, the consumer comes to you and your product or service because they have heard that it is something that could benefit them in some way. Ultimately, this allows businesses to do well as ads are presented in an enjoyable way. Internet marketing isn’t often about catchy logos and flashy ads. It is rather a way to bring people to information, products, and services because they really care. Mastering this business can help it grow quickly.

The question is: Does it work?

Does Attraction Marketing Work? The short answer to this question is yes, but there are plenty of great examples of how it works. A good one to consider is Mr. Obama’s election. Regardless of whether or not you are from the US, and no matter which side of the ticket you are seeking, one thing has to be said. Mr. Obama’s ability to use internet marketing, including attractive marketing tactics, helped him win this election, according to several professionals.

Obama used various tools in internet marketing to help him win his election because he and his campaigners also knew the importance and success they could have. The world is moving to the web to find out what it needs in today’s culture. Moreover, the internet provides an easy and affordable way to reach millions of people every day. No other medium offers this.

The question is, how did Obama use glamor marketing to win the United States presidential election? Using attractive marketing tools, websites, and even things like Google Ads helped him achieve this.

In fact, Mr. Obama used Twitter.com as one of the many methods of engaging marketing he used. By gaining a large number of followers and communicating with them in short clips, he can talk to regular people, spread his message, and do it all without spending a penny for it.

Another example of this is Facebook. Everyone on the web knows Facebook.com is a paradise for younger generations who love to find each other and chat. The trend grew. In fact, it is used by businessmen, politicians, and even employers as a tool to communicate with others. Mr. Obama’s Facebook page was another form of engaging marketing that helped him get his message across.

You see, there are excellent ways in which attraction marketing works. For most of the common people, you are not trying to win the presidential election. However, this tool can still be used to help virtually anyone achieve success in driving traffic to their website.

Apply attraction marketing methods to your business

Any internet marketer can apply lessons learned to their internet business. There are three main parts to developing a successful marketing attractiveness campaign, but the good news is that none of them is difficult, expensive, or time-consuming.

Here, we’ll explore these three parts and discover how you can use them no matter what type of internet marketing business you have.

In short, they are as follows:

  1. Consumers find you or your products or services on the web.
  2. Consumers allow you to contact them.
  3. You provide consumers with information that they can use and benefit from, through email, and keep your business in front of them at all times.

1 Consumers Find You

The first step in the process is getting people to find you online. Remember, with attractive marketing; they come to you. You don’t go out to search for it and advertise directly. So, how can you get more people to find you online?

Website design first

There are several ways to achieve this. Firstly the final first step is to have a useful website and/or blog where you can talk, work, and interact with your visitors. You will need to ensure that it is based on the information and not a sales gimmick. Online sales tricks and long-volume sales letters are less likely to work compared to other marketing methods, especially in attractive marketing. Make sure your website tells your visitors that you are providing them a service and information to them and not a sales ad to convince them to buy.

Article guide

Next, you’ll need to get your information there. For example, develop excellent articles and outlines related to your business or product and then get it published in the mainstream. You can post them to various article directories.

The benefit of doing this is twofold. Due to the high popularity of many of these websites, Google quickly ranks articles there and many of them get first page Google results if optimized properly. This means when someone searches for information about a product or service that you offer for Google searches; your article is likely to appear as a result.

Another benefit is that high-quality article guides work for their intended purpose. This purpose is to allow webmasters to pick up these articles (with your resource box on them) and use them on their website or in their blogs. Their readers instantly get to read what you are talking about, and they can click on the link and bring it back to your website where they can buy what you have to offer.

Another extension to this is the ability to get a gold backlink to your website. This alone helps boost your website’s ranking in Google and other search engines. The more backlinks pointing to your website, the more people will find you, and the better Google will rank your site. And all I did was write an article.

Social networking sites

From this point on, there are many other ways to build successful attraction marketing. One of the most engaging and fun ways to get your business out there is, in fact, to talk about it! Social networks are what they look like. It is a way to connect with others about anything that you really want.

Most social networking sites that are not started to help businesses grow, but can be used that way. Returning to our example, Mr. Obama used many of them to reach his people.

This is what you are looking for, too. You are looking for a way to give people information. Once they have this information, they can then come to you to get what they need. This also works for any type of niche of the internet.

Social media sites include any of the following

Digg.com Find useful articles and blog posts and Digg them. The more Digg messages received, the more people would read the article and thus visit the site.

StumbleUpon network with others while also getting more traffic to your website because people “stumble upon it” through company tools.

Facebook.com is great for meeting, socializing, and talking about yourself, your business, or anything else. Connect with thousands of people here.
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Share MySpace.com of all kinds of information, communicate with others, communicate with others with comparable companies, and by all means, link skillfully to your website.

YouTube.com is great for media and social media videos. Who wouldn’t want to watch some YouTube videos every now and then? Use it to help market your business indirectly.

Twitter.com write short messages (sometimes it just contains a link) to let others know what you’re doing throughout the day. Create a network and create the number of Tweets you follow. Addictive, but very useful once you create a successful Twitter follow-up.

There are many, many websites that can be used like this. The key is to use those places where you think the best results can be found, but also where you find yourself enjoying them.

To find more of these social networking sites, visit these Wikipedia pages: http://en.wikipedia.org/wiki/List_of_social_networking_websites

There is no way you can go to all of these sites, but the key is not to invest all of your time in them either. You have to find one, two, or three to really dive in and work with it.

The necessity of building a network

While it is necessary for individuals to build a network of people to get traffic to their website, this often fails. For example, let’s say you join Facebook.com, put up some pictures, find your email contacts, and then don’t do much.

No one will find you who can help you build your business.

You need to create a large follower network and generate a large number of followers or allow others to find you on any of these websites by providing concise but useful information. For example, you can create a login for Digg.com, which is a social networking website that works indirectly to attract visitors to your websites. You start submitting articles to Digg.com, allowing others to find them through the company’s normal means. Wait. You don’t see much traffic there. Oh well. You go on.

This is where the error occurs. The truth is, you have to go out and truly declare your existence. Here are some tips to make this possible.

Use your own profile! This is one of the main tools that you should get people back on your website. Make sure to use keywords that you might link to your business on your profile, but keep it informal. There is no place for sale here.

· Socialize with others. Find others on the website who share something in common with you and create a network with them. For example, you might promote a baby product while you were a parent. When you join the site, promote yourself as a mom first, and reach out to other mothers on the site.

Build a network of your friends’ networks Suppose you use your email contacts and locate them on your favorite social sites. That’s cool. Don’t stop there. Not only do you befriend these individuals, but you also become friends. Keep building yourself a network all the time.

There are many ways to build a network using social media. The key is to keep working and enjoy the process. Over time, people come to your website to see what you have to offer. This gets them interested and buying from you. The process works this way multiple times, and at the end of the day, you will have attracted people to you without talking much about your business.

2 Get permission to communicate

The next step in the process of using engaging marketing to your advantage is getting people to let you talk to them. With the rise of laws regarding spam and other inappropriate means of communication, it has become very important for any internet marketer to make sure they stay on the good side of the law.

As an internet marketer, you need to obtain permission from the consumer, customer, or website visitors to send them any form of communication other than direct contact like through a blog comment.

You may ask why you should do this. As part of the process of developing a successful internet marketing business, you need to present your product or service in front of a customer. As you will see in Part 3, this is the key to your successful selling.

There are many ways in which this can be done. The bottom line is that you must do this. You want those who find you on the web to come to your website and lead capture page, for example. This way, you can get their permission to send them more information.

There are several acquisition tools available to help you achieve this, including The Renegade and Marketing Merge, for example. You can also create your own, not something difficult to do on your own, even if you are not tech-savvy.

What happens is simple:

People find your information on the web.

They follow them to the lead capture page for your site.

They register when they get there.

You have evidence to sell, market, or otherwise use it.

Now, you can advertise to them.

3 Provide informational email messages to the customer

Now that you’ve done all the work, you still have profit in hand. Why not?

This is where the last part of the three-part process of using attractive marketing comes in. Now, you will take the information and resources that you worked hard to develop and turn it into something that will be profitable for you.

Bear in mind that even though this process may seem long and have a lot of work, you will be automating a lot of it, and secondly, you will be doing all three things at once. This way, you will likely start making money from attractive marketing from the very beginning of the process.

Informative, not spam

One of the keys to building a successful attraction marketing plan is not to over-sales. Everything and anything you do should be done based on accurate sales information. You provide information to the customer. You don’t sell what you have to offer them. This is why it is called attractive marketing. The consumer is attracted to you because you give them valuable information and tools to use.

Don’t fail at this point: Information is the key, not sales announcements.

Make a plan

As part of the process of using the permissions granted to you by those who have visited your website, you will need a plan. The plan is very specific. You need to send emails to those on your list to allow them to acquire something and learn something. It would be best if you made a plan to be a professional yet still bring people to your website at the same time.

In this type of engaging marketing, you attract people to your website by first telling them something important. They think, “Hey, that’s cool. That’s exactly what I need.” Then they will head to your website from the link provided in the email. They can then make a purchase from you or do whatever you want them to do.

To make sure this happens, you need to make sure that your emails are received well and that they have the best information they can offer the reader. That way, they’re more likely to visit your website.

Create emails

The first step in the process is developing a newsletter or other email communications with them. It doesn’t matter what you call it. It is important. Here are some examples of high-quality content to present to your readers.

Submit informational articles that your customers want to read something useful for them. They want to read something that teaches them something. For example, let’s say you sell an informational product about acne. In your email to readers, you write about the causes of acne. This provides them with a kind of information.

Make your subject line effective One of the common problems that many people face when using any form of email marketing is that they do not pay their readers to open the email. How can you do well if the reader doesn’t even read what you have to offer? Use your subject line as a tool. In the example above, the subject line could be, “What causes acne and what you can do about it now.”

Make your email personal If you’ve ever opened an email and read it and you know they were selling something, chances are the information has a simple canned response. This is boring and actually worthless. Use the reader’s names. Make sure you write to them, not to academics. Be personal and professional at the same time.

Don’t overdo it with graphics. Another problem with email marketing is that people overuse graphics. You have seconds to convince your reader and have him actually read the email you sent. If you have so many graphics inside that it takes forever to load, they’ll shut down the email and spend too long before seeing what you’re actually going to talk about.

Tell them what to do. Perhaps the most critical aspect of any email used like this is that it should provide your readers with a way to respond to what you sent. Tell them what to do or what they can do to find out more. Please give them the follow-up link that takes them to the answers to their questions. For example, in the above example, after explaining all the causes of acne in detail, follow up with a link that takes the individual to the acne treatment website. The link might read, “Finally, there’s help for any of these acne causes.”

Attraction marketing is about as successful as it gets. So, if you invest some time in it, especially in writing these emails, you will likely get tiny of it. Take your time producing high-quality, highly effective email that gets sent to your readers.

What do you send in emails

Still not sure what to do with your emails? Here are some other ideas to work with:

Share information about the topic you are passionate about, and hopefully, it will be linked to your website.

Share a good book, media product, or other items indirectly related in some way to your business.

Share live event information. Maybe you are doing a webinar or business team and want to invite readers to come to your website to attend.

You may be making a sale and want to provide your readers with information about it.

Maybe you offer some recorded workouts and want to share details with your list.

That’s all it takes to start emailing. An effective campaign that brings people back to your website. Attraction marketing can work in many ways to gain resources, including higher sales potential. Take the time to put the attractive marketing in place, and you will see the traffic to your website comes from a variety of sources. You will likely see your sales rise as long as you provide your readers with the useful tools and resources they need to make wise decisions.

If you are not sure if it can work for you, consider traditional selling mechanisms. You can pay for a heavily traded website for an ad in the thousands of dollars and hope to attract enough readers to your website. Or, you can invest your time, not your money, in getting the high-quality traffic that piques your interest!

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What Happens if Your Pet Dies in Daycare or a Kennel

https://lifehacker.com/what-happens-if-your-pet-dies-in-daycare-or-a-kennel-1845369643

What Happens if Your Pet Dies in Daycare or a Kennel

Illustration for article titled What To Do if Your Pet Dies in Daycare or a Kennel

Photo: Jareerat (Shutterstock)

For people who travel frequently (or at least used to) and have a pet, part of planning a trip involves finding someone to look after their canine or feline family members while they’re away. Deciding a place to board their pets can be stressful, weighing things like who will be caring for the animals, how much it costs, and whether there’ll be some sort of nanny cam where you can check in on your furry friend.

If you’re someone who deals with the kind of anxiety where you always think about the worst-case-scenario in any given situation, you’ve probably already considered (and worried about) what might happen if your pet dies while in someone else’s care. What are your legal rights in that situation? What kinds of laws apply? What happens when a case like this goes to court? We spoke with several attorneys and an animal behaviorist to find out.

How are pets viewed under the law?

There’s no easy way to say this, but in most cases, pets are considered property. “Under common law applied in most of the United States, pets are considered property, just like a car or a watch or an item of clothing,” Morghan Richardson, family law partner at Davidoff Hutcher & Citron LLP, tells Lifehacker.

And according to Ryan Reiffert, a business, corporate, and transactional attorney in San Antonio, Texas with the Law Offices of Ryan Reiffert, PLLC, because of pets’ status as property, their humans would have the same legal remedies as they would in situations where any other piece of property was damaged. Typically, he says this means that in court, a pet won’t be worth much more than what you paid for it, or the money you spent on training.

If a pet is injured while in someone else’s care, its owner can recover the cost of “repairs,” which in this case would be veterinary and other expenses needed for the pet to recover, according to Thomas J. Simeone, a personal injury attorney at Simeone & Miller, LLP who has extensive experience with cases involving injured pets. In situations where the pet cannot be saved, he explains, their owner is entitled to the “cost” of the pet on the date of the negligence—determined by researching the value of similar breeds of dogs of the same age and sex.

What about emotional damage?

But surely, it’s widely understood that pets are frequently considered part of a human family—that has to make a difference, right? Nope. “Generally you cannot get emotional distress damages,” Reiffert tells Lifehacker. “I wish it were otherwise—my rescue dog is incredibly dear to me, basically like a child—but that’s generally the law.” Along the same lines, Simeone says that people with pets are not legally entitled to recover damages for pain and suffering—either their own or the pet’s—because the pet is considered “personal property” and not a living thing.

There is a chance, however, that this approach could change. According to Richardson, in recent years, some courts in the United States have indicated a willingness to acknowledge that pets—though not human—are fundamentally different from other forms of property. “The close relationship that many owners have with their pets simply isn’t the same as the feelings people have about their clothes or their cars,” she explains. “But this new approach, which could allow pet owners whose animals were killed at a kennel or daycare to pursue claims for emotional distress, for example, has not yet been adopted.”

How could situations like this even happen?

Russell Hartstein, an animal behaviorist and trainer and the founder of Fun Paw Care, LLC, has served as an expert witness in cases where dogs have been injured or killed in a daycare or boarding facility. As someone with experience in both animal behavior and running a dog training and daycare business, Hartstein says he’s all too familiar with the types of facilities where pets’ safety is compromised. “I am keenly aware of the inherent flaws within these volume-based business models, most of the time run by ‘professionals’ with no certifications or credentials in the field of animal behavior,” he tells Lifehacker.

Dogs are dyadic in nature, Hartstein explains—meaning they thrive in one-on-one playgroups that are structured specifically for their breed, size, energy level, age, sex and personality temperament. “Ninety-nine percent of the time, dog boarding facilities and daycares are dangerous for a dog,” he says. “And [pet] parents misunderstand, [thinking] that their pet is happy, when the pet is actually stressed. Most dog health, emotional, physical, medical and behavioral problems occur at kennels and dog daycares.”

What legal issues are involved?

People have a right to have someone supervise their pets while they’re away, David Reischer, an attorney and CEO of LegalAdvice.com, explains. The daycare, kennels, or boarding locations then assume a duty of care for the pets in their custody, which includes responsibilities like providing food and water, taking pets to vet appointments, administering medicine if necessary, taking dogs out for a walk, and providing companionship, Reischer says.

If a pet is injured or killed while in the care of a boarding facility of daycare, the pet sitter may be responsible for compensating the pet’s person as the result of a civil lawsuit. “The law treats all pets like property, and the damages that result from an injured or killed pet would be monetary damages,” Reischer explains. “Legal theories for damage to property include conversion, trespass to chattel, or the intentional infliction of emotional distress. Unless the injury or death to the pet was intentional, then criminal charges likely cannot be brought. However, some states do have ‘animal cruelty’ laws for when a person intentionally, maliciously, and purposefully hurts an animal.”

What has to be proven in court?

If a pet is injured or killed while in someone else’s care, that duty of care has been breached as a result of negligence or reckless behavior. When cases like this are brought to court, first there should be an evaluation and analysis of the specific facts surrounding why the pet was injured or killed, according to Reischer. “If a pet were killed while at a kennel or daycare, its owner must prove first that the kennel or daycare failed to exercise a reasonable standard of care, and second, that their failure resulted in injury or the death of the pet,” Richardson explains. “The same legal standard would apply to a dry cleaner who lost or badly damaged your clothes, or an auto repair shop that ruined your car.”

Ultimately, Reischer says that the law does not afford much protection to pets that are killed while in the care of another person. “There is a higher duty of care owed by veterinarians to a pet than most other sitters, but even a pet that is killed while in the care of a veterinarian is a very difficult lawsuit to bring,” he explains. “A person that brings a pet to another person for care unfortunately takes on significant risk that the law does not compensate if the pet is killed.”

Should you hire a lawyer?

Over the years, several people have contacted Simeone after their pet was injured or died while it was being boarded. “Each time, I explain that they can only recover the cost of any treatment, or the ‘value’ of the pet on the date of [their] death, they are upset,” he says, noting that this can also be the case in situations where pets have been attacked by other pets.

Typically, though, Simeone says that he isn’t brought on for cases like this, because the damages a person is entitled to doesn’t justify retaining an attorney. Instead, they attempt to resolve the case themselves, through small claims court or out-of-court negotiations. In other words, look into the cost of an attorney before hiring one for this particular type of case.

What to do before boarding your pet

Obviously, you never want to leave for a trip preparing for something truly awful to happen to your pet while you’re away, but there are a few things you can do before your departure that might help. First, Reischer recommends taking/having some photographic record of your pet’s health before dropping it off for daycare or boarding (which is also handy to have anyway, in case your pet gets lost). If it’s a case where you’re looking to be reimbursed for damages, having “before” pictures could be useful.

Also, in light of the limited damages available to people whose pet has been injured or died in someone else’s care, Simeone says that legally, the best thing to do is to pick a kennel or pet-sitter carefully. “With limited legal recourse, prevention is the best policy,” he says.

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10 of Our Favorite Prime Day Deals for PC Enthusiasts

https://lifehacker.com/10-of-our-favorite-prime-day-deals-for-pc-enthusiasts-1845349446

10 of Our Favorite Prime Day Deals for PC Enthusiasts

Samsung 860 Pro SSD

If you haven’t moved on from SATA-based SSDs yet, Samsung’s 860-series offer great performance for a reasonable price. It’s an older drive (launched in January of 2018), but it’ll be fast enough for everything you do on your non-enthusiast desktop. You’ll save money buying a similarly sized NVMe SSD—especially if you’re looking for 1TB+ capacities—but if you have no idea what that means, and simply want something speedy to replace slower HDDs in your PCs or gaming consoles, Samsung’s 860 Pro line is a good compromise of price and performance.

If you only care about price and need that upgrade for an older system, look elsewhere; Amazon’s deals for the Samsung, roughly 33-percent off, are pretty good, but you can still do a lot better if you care more about getting “any ol’ SSD” than “one of the faster SSDs.”

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How Can I Find Out if My Partner is Interacting With Cam Girls?

https://lifehacker.com/how-can-i-find-out-if-my-partner-is-interacting-with-ca-1845461967

How Can I Find Out if My Partner is Interacting With Cam Girls?
Tech 911How Can I Find Out if My Partner is Interacting With Cam Girls?Tech 911Do you have a tech question keeping you up at night? We’d love to answer it! Email david.murphy@lifehacker.com with “Tech 911” in the subject line.

I normally don’t like to wade into other peoples’ business, especially when it relates to their consumption of adult material on the web. As long as your hobbies aren’t illegal, super-creepy, or otherwise hurting other people, you’re free to do as you like.

Now that I’ve said that, Lifehacker reader Cass wrote to me with the following question for Tech 911:

My husband says he has never been on chaturbate however it’s always on his history and he blames it on the ads on pornhub. Well today I clicked on his open tabs on chrome and on was chaturbate and there was a girl up on the screen masturbating. Did he have to log on with a profile to see that or do ads show that? Is there any way I can find out what sites he has profiles on even if he uses fake names and emails?

You probably don’t need to do much snooping

It’s certainly possible that Chaturbate “popped up” as a separate tab, but unlikely. I browse all kinds of weird shit around the web, and I don’t really get new tabs full of porn—not unless I’ve clicked on a link that takes me to that site mistakenly. So, sure, that’s possible. And it’s possible you were viewing an ad for Chaturbate instead of the main Chaturbate site itself, or one of the live feeds it contains.

You don’t need a profile to view porn on the web, nor do you need a profile to watch people do all sorts of things on Chaturbate. So, that logic is out. You do need to sign up for the site to interact with cammers, however, which is where your concerns likely come from.

I suppose you could snoop through your husband’s email or credit card statements to see if he’s signed up for the site (or any others). You could also run through his browser history; it’ll be obvious when he’s spent more than 20 minutes across several days clicking through everything he can find on Chaturbate, though that won’t necessarily tell you if he has an account on the site or not.

You should easily be able to see if he’s logged into the site if, or when, you visit the site yourself on his primary browser. You can then root through its history (I assume) to see if he’s paying for the service—and, as part of that, likely tipping models or requesting more private interactions. If he’s smart about his habits and logs out each time, odds are good that his user name and password are saved in his browser

As for other sites he might frequent, it’s the same deal. The trifecta of browser history, email receipts, and credit cards statements should be enough to get you some answers. Otherwise, wherever he stores his user name and passwords can be a gold mine for capturing the footsteps of his digital life. If you only know one, or a few logins for some sites, you can also try using those on any other sites you find in his search history to see if he has active accounts. Most people, sadly, are lazy about using unique logins for different websites.

That all said, he could hide his activity using a clandestine email address that he only accesses via a particular service or browser—not his primary browser nor email service. Or, if he’s good, he could just memorize the details of an alternate account login for clandestine stuff and never save that anywhere.

People can go to all kinds of great lengths to conceal what they do on the internet, but I wager that most people aren’t very technologically savvy and probably just sign up for whatever using their normal email addresses. Searching through Gmail for “invoice,” “account,” “password,” the last four digits of his credit cards, or even something like label:^smartlabel_receipt is probably all you’ll need to do.

A browser history search should be able to clue you in to whether he’s using another email service entirely to conceal his tracks. You’ll just have to do some digging. (Searching for keywords like “Hotmail,” “Yahoo,” or “Gmail” doesn’t really work, since there are many, many email services out there.)

Other than that, it’s a question of time. If he’s very good about hiding what he does, you’ll just have to wait for him to slip up. That’ll require you to monitor his computer and/or phone quite a bit. The former is a lot easier to do than the latter, unless you know his PIN, but it will probably cause you a lot more anxiety than simply addressing the issue upfront.

Should you even snoop at all?

Look: Snooping through a partner’s accounts isn’t an ideal situation. While it might provide temporary answers for an immediate question or problem, it’s going to establish a pattern that will prove hard to break. You might find yourself later wondering if what you found is all there is to find, and you’ll be right back to digging deeper into your husband’s digital life. And with each answer you get, you’ll find yourself asking more and more questions, leading to more snooping, and just…well, a terrible, self-fulfilling circle of mistrust.

As famed sex-advice expert Dan Savage wrote it in a 2018 response to a self-proclaimed “serial snooper:”

…No longterm relationship is entirely snoop-free, blah blah blah, just as no long-term relationship is entirely lie-free, porn-free, or thinking-about-fucking-someone-else-while-fucking-you free. And while snooping can sometimes be justified after-the-fact, i.e. when the snooper discovered something they had an urgent need/right to know, snooping is always risky, it’s always a violation (of a partner’s privacy and their right to some autonomy), and it can erode the necessary trust (and zone of autonomy) that makes a relationship possible. My go-to example of after-the-fact justifiable snooping: The snooper learned that the snoopee was doing something that put the snooper’s health at risk, e.g. the straight-identified married man hooking up with men and taking anon loads behind his wife’s back.

I honestly don’t think this problem has a technical solution—at least, not one that will satisfy you. I’m assuming that you and your partner are fairly open about sexy internet things, given that he told you that this Chaturbate stuff popped up when he was already looking at Pornhub. I’m guessing, then, that the issue of looking at adults doing adult things online isn’t the problem; it’s the potential transition of the passive viewing of pornography to a more active role, one where a person is making requests of a live, online model or otherwise engaging with them in some way that’s much more personal than you’ll ever get from clicking a “play” button.

I can’t say; I’m not you. I’d be much more concerned about my partner’s porn habits if they were treading into dangerous, illegal, or “extreme” territory that pushed the boundaries of whatever understanding we already have. If your partner is looking at child porn, sending nudes to friends, or otherwise doing something that really shatters your comfort zone, that’s a lot different than what this situation feels like. And these scenarios certainly feel like justification for snooping, if not outright rage.

I think your situation is worth a conversation (or a series of conversations). And if that feels too difficult to initiate with your husband, perhaps you can find a professional to help you navigate these waters in an open and honest way. It’s more useful and practical to find out the source of your husband’s online behavior—which can stem from serious issues, like unhappiness, depression, or sexual frustration, or just simple internet boredom combined with the stereotypical male behavior of clicking on attractive bodies doing stimulating things. Maybe normal porn is boring, and cam models are the new normal; if so, that’s worth a discussion, an understanding, and reestablished boundaries (if needed).

I wouldn’t go digitally digging for more unless there’s an obvious and/or concerning reason to do so.


Do you have a tech question keeping you up at night? Tired of troubleshooting your Windows or Mac? Looking for advice on apps, browser extensions, or utilities to accomplish a particular task? Let us know! Tell us in the comments below or email david.murphy@lifehacker.com.

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Take This Haunted, Halloween-Themed Road Trip for Your October Pandemic Vacation

https://lifehacker.com/take-this-haunted-halloween-themed-road-trip-for-your-1845281396

Take This Haunted, Halloween-Themed Road Trip for Your October Pandemic Vacation

Illustration for article titled Take This Haunted, Halloween-Themed Road Trip for Your October Pandemic Vacation

Illustration: Pare Mahakanok (Shutterstock)

In this pandemic era, true vacations are few and far between. Flying to a destination is not ideal unless absolutely necessary, and some places are re-imposing stricter quarantines and business closures in response to rising COVID-19 case numbers.

So is it even possible to plan a trip you can look forward to (and do safely)? Yes—especially if it’s a season-specific Halloween road trip that you can enjoy either from the comfort of your car or in the open air.

Travel booking site Kayak put together a 29-stop, 7,500-mile road trip itinerary that connects the spookiest sites across the country. As a bonus, (almost) all of them are outdoors. You’ll find cemeteries, lighthouses, state parks, haunted homes, and an abandoned amusement park. There are also a few ghost tours on the list. The itinerary begins in Stowe, VT, and ends in San Jose, CA.

Of course, this itinerary as a whole requires travel across state lines—if you’d rather stay close to home, you can simply take a day trip to the nearest haunted house. National Geographic also has a list of spooky places in seven states, and Country Living compiled a list of 25 haunted spots.

If you do go on a long-distance road trip, you’ll still need places to stay and food to eat even if all attractions are outdoors. Before you head out, do thorough research about local COVID-19 regulations, and bookmark tools that offer real-time updates on travel restrictions so you’re not surprised when you arrive.

You should also take every precaution to make travel safer: wear masks, stay physically distant from anyone not traveling with you, and minimize the opportunities to interact with other people, especially in closed, indoor spaces.

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What Does it Mean When Yelp Flags a Business as Racist?

https://lifehacker.com/what-does-it-mean-when-yelp-flags-a-business-as-racist-1845325022

What Does it Mean When Yelp Flags a Business as Racist?

When I’m looking for somewhere new to go to secure any given service, I turn to Yelp. In addition to giving me a read on a business’ overall quality, I can also find out if the business is terrible—as in, run by terrible people, not having crappy service. (Though the two tend to go hand-in-hand.) Yelp has plans for a new policy that will make this even easier: The company will begin alerting users if a business is accused of racist behavior.

I don’t always agree when Yelp jumps into a business’ listing to try and prevent or explain “astroturfing,” which is what happens when the story of a business doing something unpleasant is picked up by social media. For example, if the business’ owner is giving a lot of attitude on Twitter. This can prompt people who have never been its customers to jump onto Yelp and leave reviews that tell the world—in all kinds of creative ways—how horrible the business is.

However, I’m completely fine with the internet piling on when a business is acting deplorable at a level far above “someone made me a crappy burger.” That includes when a business or its employees act in a way that’s sexist, racist, bigoted, or anything that rises to that level. Though it’s more impactful when people who have actually had a terrible experience talk about it on Yelp, rather than random internet people, sometimes you need to give a little extra gusto to get results.

Everyone should do their part to jump into the fray when there’s demonstrated proof that a business or its employees have acted in a racist manner. That’s because if enough of these reviews catch Yelp’s attention, the company might now flag the business and provide an explanation of what has been happening:

“Yelp’s User Operations team already places alerts on business pages when we notice an unusual uptick in reviews that are based on what someone may have seen in the news or on social media, rather than on a first-hand experience with the business. Now, when a business gains public attention for reports of racist conduct, such as using racist language or symbols, Yelp will place a new Business Accused of Racist Behavior Alert on their Yelp page to inform users, along with a link to a news article where they can learn more about the incident.”

Yelp will visibly alert users when it notices an influx of accusations of racism concerning a business or anyone associated with it—or, for that matter, if the business becomes a target of racism. These alerts might look something like this:

This all sounds like a bit of a cop-out on Yelp’s part, since it’s also in the company’s interest to keep businesses from feeling like they’re getting dogpiled “unfairly.” Again, I have no moral issue with people jumping in to a Yelp page to talk about the shitty, racist actions of a business or its employees. And perhaps this is the kind of activism we need to see more of, because it gets Yelp’s attention. The company can then investigate the matter and provide more official links to inform users about the situation.

In other words, dogpiling reviews—even if they’re from people who have never experienced a business’ crappy actions themselves—can help the truth shine through. It’s a crude technique, but it’s certainly effective at getting an official response. And that’s something your average Yelp user is more likely to believe, I wager, than seeing a bunch of reviews that say “fuck racists” on a business’ page. It’s unfortunate the latter isn’t enough nowadays, but that’s 2020, folks.

Of course, the flip side is true, too. I also see a future where Yelp’s “anti-racism” tools are misused by incensed people to go after businesses that support movements they don’t like, such as Black Lives Matter.

And here’s where we get into a bit of a mess: Yelp remains the sole arbiter of how to handle these issues on its service, and I—and many others—aren’t always convinced it does the best job.

Still, don’t get discouraged. Yelp’s moderators are hardly perfect, but that shouldn’t stop you from calling out terrible behavior when you experience it—or see it in another Yelp review. And when there’s obvious proof that a business was doing its best to put down others because of their ethnicity, jump in there. Force Yelp to sort it out, or else it might never notice.

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