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How Much Money Can You Make on YouTube?

https://twocents.lifehacker.com/how-much-money-can-you-make-on-youtube-1845756449

How Much Money Can You Make on YouTube?

Illustration for article titled How Much Money Can You Make on YouTube?

Photo: 10’000 Hours (Getty Images)

You might have heard about the eight-year old boy that makes $26 million annually from what started off as a toy unboxing channel on YouTube, and thought, “I can do that.” And sure, there’s sky-high potential to make money on the world’s second most-visited site, although most creators make more meager, earthbound annual incomes. Here’s a look at how much you can earn as a YouTuber.

Subscribers are important, but they’re not everything 

Only a small percentage of YouTubers have a large number of subscribers: Out of 37 million accounts, just 22,000 have more than one million subscribers, according to Tubics, a marketing software company. The vast majority of successful creators belong to a “middle class” of accounts with 50k–500K subscribers, many of whom can’t live off of their YouTube earnings alone.

Subscribers are valuable because they’re more likely to consistently engage with your content and share it with others, but they aren’t the best metric for determining how much money they’re making. To get a more accurate sense of what creators are paid, you have to look at their “cost per mille,” otherwise known as cost per 1,000 ad impressions, or CPM.

Your CPM determines your pay rate 

When you monetize your videos through Google’s Partner Program, you enable ad revenue sharing which is based on your CPM. Cost per 1,000 impressions is a metric that represents how much money advertisers are willing to spend for ads on your YouTube videos. But as Business Insider points out, no YouTube creator consistently has the same CPM, as advertisers pay different rates based on a variety of factors like geography, seasonality, and topic (typically, your CPM rate is higher for informative, business-focused content over personal vlogs, as an example).

CPM rates are a bit mysterious to YouTubers, and they can range wildly, but usually fall somewhere between $2 – $5 per thousand views. That means a CPM of $5 will earn you $5,000 from a video with a million views. Considering that the average YouTube video received only a few thousand views, and you’ll understand why it can be a challenge to make a steady income off of the site, even if you’re popular.

To really make money, you have to go beyond views 

If you want to make millions of dollars on YouTube, the reality is that you need more than a lot of subscribers. The top YouTube accounts use their content as a springboard for other ways of generating revenue, which include:

Merchandise sales

YouTubers can make more money off of merch than they do from ads. If a creator has an engaged, loyal audience, their profits from selling mugs, T-shirts, coffee beans, totes, stationary, or online education videos will can be significant. According to Tubefilter:

An average month for [Jake] Paul is 200 million views, which puts his estimated monthly AdSense earnings between $50,000 and $800,000. His estimated [annual] merch income, on the other hand, is between $820,810 and $4,292,940

Sponsored content

Content creators can get paid directly by sponsors for mentioning a specific company or product in their videos, typically a flat fee of a few hundred up to thousands of dollars. It’s not easy to get hard numbers on this, but the more popular you are, the more leverage you have. Influencers with at least 100,000 followers on YouTube can typically earn $12,500 for a sponsored video, according to Forbes.

Free merchandise

Many YouTubers are sent a lot of free swag in the hopes they’ll review the products on their channels. It’s not easy to put a hard number on this as it’s not strictly income, but you can imagine how much a creator can save on expenses if they’re, say, running a makeup product review channel and all the products being reviewed are paid for by someone else.

Patreon

Patreon allows creators to make money from their most loyal subscribers in exchange for exclusive content and perks. You can easily make as much from Patreon as you do from ad revenue, but you’ll need to build up a large following before you see much upside. This blog post has a good breakdown of how a Patreon account can be used to increase your revenue above and beyond what you can make from YouTube ads.

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Business

Is It Safe to Buy and Sell on Gift Card Exchanges?

https://twocents.lifehacker.com/is-it-safe-to-buy-and-sell-on-gift-card-exchanges-1846094397

Is It Safe to Buy and Sell on Gift Card Exchanges?

Illustration for article titled Is It Safe to Buy and Sell on Gift Card Exchanges?

Photo: Lutsenko_Oleksandr (Shutterstock)

After the holidays, store gift cards can sit in your wallet, unbothered for months—indeed, at any given time, between 10-19% of gift card balances remain unredeemed, and six percent of gift cards are never even used, according to The Hustle. Fortunately, you can sell these cards for actual cash on reseller sites. But are gift card exchange sites safe?

How gift card exchanges work

You can buy or sell gift cards on gift card exchange websites, which act as brokers between buyers and sellers.Basically, you post a listing for the gift card you want to sell, and as part of this listing you submit the card’s number and PIN, which is verified by the site. The actual exchange is mostly digital, but it can include mailing physical cards, with the reseller acting as the middle man.

You’ll never sell a gift card for 100% of its value, however, as the broker takes a small percentage and buyers will expect some sort of discount (otherwise they’d just buy gift cards directly from retailers). But while you lose some value, you’re also getting cash that can be spent anywhere, not just in one store. Plus, the loss in value is better than not using it at all—if you haven’t used the card within 180 days, you’re more likely to not redeem the card at all, according to a Paytronix report.

How much you can earn also depends on the popularity of your gift card and how many are on the market. A $100 Amazon or Visa gift card will have more demand, for example, than, say, a $100 Arby’s gift card. Expect to earn between 50–92% of a card’s value, depending on market demand.

A word of caution

Avoid the temptation to sell your cards on your own using eBay or Facebook, as it’s too easy to get scammed without a third-party broker. Instead, use only the most established gift card sites that offer customer support, like CardCash, GiftCash, and Raise. You can start with GiftCardGranny.com, which is an aggregator that compares offers from other reseller websites.

However, even these larger sites should be approached with a bit of caution, as they often receive Better Business Bureau (BBB) complaints about card rejections at retailers, as well as delays in receiving cards and payment.

Last December, the BBB issued an alert about the popular reseller Cardpool, which currently has an “F” rating due to the volume of complaints. That doesn’t mean that all the other sites are the same, or that they don’t offer support or respond to complaints—it’s just something to keep in mind (personally, I’d be comfortable buying a gift card off one of these sites, but I’d also try to use it right away).

BBB offers these tips when considering using a gift card reseller:

  • Research the business before you buy, sell, or trade.
  • Visit BBB.org and find out the company’s rating.
  • Read the complaints and customer reviews of any online gift card reseller that you may be considering.
  • Make sure the business has easy to find contact information.
  • Understand what the business’s policy is regarding refunds.
  • Use a payment method that will allow you to dispute the charges.
  • Immediately check the balance and any passwords or pins of any cards that you purchase.

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Business

Call a Reconsideration Line for a Second Chance at a Credit Card

https://twocents.lifehacker.com/call-a-reconsideration-line-for-a-second-chance-at-a-cr-840189642

Call a Reconsideration Line for a Second Chance at a Credit Card

Illustration for article titled Call a Reconsideration Line for a Second Chance at a Credit Card

Photo: F8 studio (Shutterstock)

Getting rejected for a credit card can feel like a low blow, especially if you’ve fallen on hard times. But you still have a lesser-known, last-ditch option available—the reconsideration line, which allows borrowers to appeal their rejection directly with their lender. Here’s how to use it.

First, understand why you were rejected

Your credit card application can be rejected for a number of reasons, like a bad credit history, low income, outstanding debt payments, having too many credit cards, and employment history. By law, card issuers must give you a reason why your application was rejected, so read your rejection notice carefully and know why you were turned down.

Some of these reasons can be obvious: As an example, you wouldn’t expect to qualify for a premium credit card with a high limit if you have a terrible credit score. However, since the initial application is automated, a lot of borderline cases simply don’t qualify for credit. Fortunately, that’s where reconsideration lines kick in: You can call an actual human on the phone and make your case for approval—if you’re lucky, they’ll overturn the rejection.

Prepare for the call

There are no guarantees, but if you plead your case as a responsible potential customer, the lender might be convinced. Prepare for the call by knowing your outstanding debts, income, and credit score. If you’re rejected because of your credit score, you have the right to request a free copy of the credit report used by the lender within 60 days. Review the report and look for errors (they do happen). If you find any, dispute them and mention this in your call. Otherwise, be polite, as the person on the other end of the line is under no obligation to reverse the lender’s initial decision. Hopefully, after pleading your case, your application might be accepted, after all.

Reconsideration lines for major banks

Below are the phone numbers for dedicated reconsideration lines (if available), although note that they tend to change frequently. If your bank isn’t on the list, call their customer service number and ask if there’s someone you can talk to. Also, make sure you call within 30 days of your rejection, as applications typically expire after 30 days, forcing you to apply again (and incur a hard pull on your credit history, which can lower your credit score).

  • American Express has a reconsideration line that can be reached by calling 1-800-567-1083, Monday to Friday from 8:00 a.m. – midnight ET, and 10:00 a.m. – 6:30 p.m. ET, on Saturday.
  • Bank Of America used to have a dedicated reconsideration line but it looks like calling 1-877-721-9405 during business hours is your best option.
  • Barclay’s reconsideration line is 1-866-408-4064 and can be reached Monday through Friday, 8:00 a.m. – 5:00 p.m. ET.
  • Capital One doesn’t have a dedicated reconsideration line, but you can try general customer service line, 1-800-951-6951, or application services, at 1-800-625-7866, during normal business hours.
  • Chase has a reconsideration team can be reached by calling 1-888-270-2127 between 7:00 a.m. – 10:00 p.m. ET, Monday through Friday, and 8:00 a.m. to 1:00 p.m., ET, on Saturdays.
  • Citibank can be reached by calling 1-800-695-5171, between 8:00 a.m. – midnight ET, every day.
  • Discover doesn’t have a reconsideration line, and they don’t have a reputation for overturning rejecting credit card applications, but you could try their 24-hour customer service line, 1-800-347-2683.
  • US BANK doesn’t seem to have a dedicated reconsideration line anymore, but you can call 1-800-947-1444 (Monday through Friday from 8:00 a.m. to 8:00 p.m. ET, and Saturday from 9 a.m. to 6 p.m. ET).
  • Wells Fargo has a reconsideration department that can be reached by calling 1-866-412-5956, between 9:00 a.m. – 9:00 p.m. ET, Monday through Friday, or by calling 1-800-967-9521, between 8:00 a.m. – 7:00 p.m. ET, on Saturdays.

This post was originally published in 2013 and has been updated Jan. 20, 2021 to include updated information.

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Business

You Can Your Get Girl Scout Cookies Delivered by Grub Hub

https://lifehacker.com/you-can-your-get-girl-scout-cookies-delivered-by-grub-h-1846053310

You Can Your Get Girl Scout Cookies Delivered by Grub Hub

Illustration for article titled You Can Your Get Girl Scout Cookies Delivered by Grub Hub

Photo: David Tonelson (Shutterstock)

There is no better season than Girl Scout cookie season. Now is the time to re-up on your favorite fund-raising treats. I’m talking about the Thin Mints, the Caramel d-Lites, the Tagalongs, and the Do-si-dos. Every year young, entrepreneurial Girl Scouts are tasked with selling cookies to raise money for their troupes. The cookie drive promotes financial literacy for the scouts and teaches them modern business skills.

Today’s youth are particularly well-positioned to become tech moguls in the cookie trade, as the pandemic means they will be handling more and more of their business via online sales—and now, even in partnership with the food delivery service Grub Hub. Here are the different ways you can order cookies online this year.

Use Grub Hub

On February first, Girl Scout cookies will be available for purchase with the online food delivery app Grub Hub. Simply sign up or log into the app and enter your zip code or address to find the Girl Scout troupe in your area. Deliveries will be made between 4 p.m. and 7 p.m. daily, directly to your door. The Grub Hub service is only available in select cities, so use the app’s cookie finder site to find out where you can get Girl Scout cookies delivered.

The cookie drive is about raising money for youth to take trips, earn badges, and gain life skills. For this reason, Grub Hub is waiving its fees to ensure the local troupes receive the full proceeds from your purchase.

If Grub Hub cannot service a city or town near you, don’t worry, you can still find a cookie seller in your area.

Use the Girl Scouts’ Cookie Finder app to order from your regular supplier

Download the Girl Scouts’ own “cookie finder app” for Android and iOS. Type in your zip code and find the local troupe or scout you want to support. The app launched five years ago to allow cookies sales to expand and grow into the digital landscape, and to help Girl Scouts learn more about the modern world of sales and online business by tracking their orders and handling shipping online.

As the Girl Scouts’ website explains, “Through it, she has access to even more tools that teach her about marketing, budgeting, resource allocation, and other critical business skills—encouraging and guiding her as she makes her way to cookie boss success.”

Take advantage of added bonuses

When you order cookies online this year, you will have the option to donate a box or two to frontline workers. Yup, nurses, EMTs, and other first responders can enjoy free, delicious cookies in appreciation for the immense work they are doing during the pandemic. If anyone deserve a treat, it’s them.

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Business

Be Wary of Buyers Who Offer to Overpay

https://twocents.lifehacker.com/be-wary-of-buyers-who-offer-to-overpay-1846050639

Be Wary of Buyers Who Offer to Overpay

Illustration for article titled Be Wary of Buyers Who Offer to Overpay

Photo: OPOLJA (Shutterstock)

The Better Business Bureau has issued an alert about a grift impacting consumers who sell their stuff online. If you get an offer that’s a lot more than what you’re selling your item for, think twice about the transaction—it’s likely an overpayment scam.

How overpayment scams work

Overpayment scams are a persistent problem that plagues online selling. Typically, they prey upon listings on reseller sites like Facebook marketplace and Craigslist, as well as eBay, Etsy, Amazon Handmade, and others.

Here’s how it works: after you post a listing for an item online, a normal-seeming “prospective buyer” will contact you and agree to purchase your item. The catch is that they’ll send you more money than you ask for—either via a check or through a digital wallet—and explain it away by noting some sort of made-up restriction on their account, or chalk it up to a simple error.

The scam takes a turn once you’ve been overpaid, as the buyer will invariably ask for some of their money back. They will likely be really nice about it, too, as if it were a simple mistake best handled informally between the buyer and seller. After you return the money, however, the initial payment will turn out to be false, as the check or transfer will be denied. At this stage, you will have lost the difference between the phony payment and the cost of your item, as well as the item itself.

How to avoid the scam

Part of what makes this scam so effective is that it lowers your guard—why would a scammer send you more money than you need? So, as a rule of thumb, don’t let people overpay you for items on online marketplaces.

The BBB also offers these tips:

  • Don’t ship an item before you receive a payment. Make sure any payments you receive are legitimate before you ship your item to the seller. If you ship before they pay, you will have no way to get your item back.
  • Don’t believe offers that are too good to be true. Unless you a selling a rare or highly desirable item that several people are bidding on, you should not expect anyone to offer to pay more than what you are asking. If someone tries to overpay you, consider it a red flag.
  • Look out for counterfeit emails. Scammers are skilled at imitating emails from popular payment services, such as Venmo or PayPal. Examine all emails carefully. If an email comes from a domain that isn’t official or contains obvious typos and grammatical errors, it’s probably a scam.
  • Report scams to the online marketplace. Be sure to report suspicious activity including dishonest buyers or sellers.

The BBB recommends reporting these scams as you encounter them on their scam tracker, found here. Even if you didn’t fall for the scam, your report can help protect others from getting conned.

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Business

How to Watch Nvidias GeForce RTX: Game On Event Today

https://lifehacker.com/how-to-watch-nvidias-geforce-rtx-game-on-event-today-1846037405

How to Watch Nvidias GeForce RTX: Game On Event Today

Later today, Nvidia’s “GeForce RTX: Game On” live event will give us our first look at the company’s latest gaming-focused hardware. (Here’s hoping any new announcements drop the price and raise the availability of its top-shelf graphics cards.)

The livestream starts on Tuesday, January 12, at noon ET/9 a.m. PT. You can watch on Nvidia’s official live events page, as well as its official YouTube and Twitch channels. The official page also has links to add reminders to your Google or iCal calendar.

Jeff Fisher, senior vice president of Nvidia’s GeForce division, will host the event. That means we probably won’t get a peek at Nvidia CEO Jen-Hsun Huang’s inexplicably large spatula collection again, but at least we’ll see the next set of graphics cards in Nvidia’s RTX 3000 series—hopefully.

Nvidia hasn’t given any hints on what it plans to unveil, but we can assume one or two more RTX 3000 series GPUs will be announced based on leaks and rumors. That includes the RTX 3050, which would theoretically be the most affordable of Nvidia’s current-gen cards. It’s also rumored Nvidia is working on an RTX 3080 Ti that will fill the gap between the RTX 3080 and 3090 for specs and price.

Again, both the 3050 and the 3080 Ti are only rumors—but they would make sense, from a business perspective. Supply shortages and import tariffs are driving up the prices on all GPUs. Having an affordable option available for customers on a budget is a smart move, while a new high-end model could help increase your odds of finding any kind of high-end 3000 series card before they sell out.

Nvidia is also expected to show off its mobile RTX chips for laptops and portable gaming hardware. Leaked specs for an upcoming ASUS laptop include an RTX 3080, which is normally too beefy to fit in a laptop. We’re curious to see what happens here, too—assuming said leaks are accurate.

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